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    Marketing Management Study Set 7
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    Exam 23: Managing a Holistic Marketing Organization for the Long Run
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    Identify Some of the Brand Benefits That Can Accrue to a Company
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Identify Some of the Brand Benefits That Can Accrue to a Company

Question 20

Question 20

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Identify some of the brand benefits that can accrue to a company that engages in cause marketing.

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A successful cause-marketing program can...

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