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Which of the Following Is True About Market Share

Question 23

Multiple Choice

Which of the following is true about market share?


A) Outside forces affect all companies in the same way.
B) A company's performance should be judged against the average performance of all companies.
C) A decline in market share does not necessarily mean the company is performing worse than are other companies.
D) A decline in market share cannot be deliberately engineered.
E) All shifts in market share have marketing significance.

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