IBM Lets Frontline Employees Spend Up to $5,000 to Solve

Multiple Choice

IBM lets frontline employees spend up to $5,000 to solve a customer problem on the spot, which is an example of which of the following steps that a marketing CEO can take to create a market- and customer-focused company?

A) Empower the employees.
B) Hire strong marketing talent.
C) Get outside help and guidance.
D) Install a modern marketing planning system.
E) Develop strong in-house marketing training programs.