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    Marketing Management Study Set 7
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    Exam 23: Managing a Holistic Marketing Organization for the Long Run
  5. Question
    To Succeed in the Future, Marketing Must ________
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To Succeed in the Future, Marketing Must ________

Question 84

Question 84

Multiple Choice

To succeed in the future, marketing must ________.


A) become more holistic
B) build brands through promotion rather than performance
C) be more departmental
D) focus on free-spending
E) rely more on mass marketing

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