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    Marketing Management Study Set 7
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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    The Darker Side of Direct Marketing, from a Consumer Perspective
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The Darker Side of Direct Marketing, from a Consumer Perspective

Question 85

Question 85

Multiple Choice

The darker side of direct marketing, from a consumer perspective, includes all of the following EXCEPT ________.


A) irritation
B) unfairness
C) deception and fraud
D) federal regulation
E) invasion of privacy

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