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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    When Shen Asks His Client, "How Much Would You Save
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When Shen Asks His Client, "How Much Would You Save

Question 21

Question 21

Multiple Choice

When Shen asks his client, "How much would you save if our company could help you reduce errors by 80 percent?" he is asking a ________ question.


A) situation
B) speculation
C) problem
D) need-payoff
E) implication

Correct Answer:

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