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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    The Number of Different Persons or Households Exposed to a Particular
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The Number of Different Persons or Households Exposed to a Particular

Question 136

Question 136

Multiple Choice

The number of different persons or households exposed to a particular media schedule at least once during a specified time period is known as ________.


A) range
B) impact
C) intensity
D) reach
E) frequency

Correct Answer:

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