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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    An Advertising ________ Is a Specific Communications Task and Achievement
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An Advertising ________ Is a Specific Communications Task and Achievement

Question 134

Question 134

Multiple Choice

An advertising ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.


A) medium
B) objective
C) channel
D) budget
E) copy

Correct Answer:

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