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  2. Topic
    Business
  3. Study Set
    Marketing Management Study Set 7
  4. Exam
    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    The Forgetting Rate Is the Rate at Which the Buyer
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The Forgetting Rate Is the Rate at Which the Buyer

Question 12

Question 12

True/False

The forgetting rate is the rate at which the buyer forgets the brand; the higher the forgetting rate, the more continuous the advertising should be.

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