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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is an Advantage of Using Television
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Which of the Following Is an Advantage of Using Television

Question 10

Question 10

Multiple Choice

Which of the following is an advantage of using television as an advertising medium?


A) high attention and reach
B) low absolute cost
C) absence of clutter
D) long duration of ad exposure
E) high audience selectivity

Correct Answer:

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