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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Which of the Following Is a Sales Promotion Tool That
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Which of the Following Is a Sales Promotion Tool That

Question 86

Question 86

Multiple Choice

Which of the following is a sales promotion tool that typically does NOT build brand image?


A) consumer refund offers
B) free samples
C) premiums related to the product
D) frequency awards
E) coupons that include a selling message

Correct Answer:

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