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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Although Supply-Side Exposure Methods Provide Quantifiable Measures, Equating Media Coverage
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Although Supply-Side Exposure Methods Provide Quantifiable Measures, Equating Media Coverage

Question 82

Question 82

True/False

Although supply-side exposure methods provide quantifiable measures, equating media coverage with advertising exposure ignores the content of the respective communications.

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