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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Sales Promotion Consists of a Collection of Incentive Tools Designed
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Sales Promotion Consists of a Collection of Incentive Tools Designed

Question 38

Question 38

True/False

Sales promotion consists of a collection of incentive tools designed to mainly stimulate long-term brand associations of products or services with consumers or the trade.

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