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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    An Ideal Event Is Unique but Not Encumbered with Many
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An Ideal Event Is Unique but Not Encumbered with Many

Question 43

Question 43

True/False

An ideal event is unique but not encumbered with many sponsors, lends itself to ancillary marketing activities, and reflects or enhances the sponsor's brand or corporate image.

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