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    Marketing Management Study Set 7
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    Exam 2: Developing Marketing Strategies and Plans
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    A Clear, Thoughtful Mission Statement Provides Employees with a Shared
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A Clear, Thoughtful Mission Statement Provides Employees with a Shared

Question 6

Question 6

Multiple Choice

A clear, thoughtful mission statement provides employees with a shared sense of purpose, direction, and ________.


A) profitability
B) target market feasibility
C) opportunity
D) continuous improvement
E) quality products

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