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    Marketing Management Study Set 7
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    Exam 2: Developing Marketing Strategies and Plans
  5. Question
    While Viewing Businesses in Terms of Customer Needs Can Suggest
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While Viewing Businesses in Terms of Customer Needs Can Suggest

Question 2

Question 2

Multiple Choice

While viewing businesses in terms of customer needs can suggest additional growth opportunities, a ________ definition tends to focus on selling a product or service to a current market.


A) strategic market
B) target market
C) cognitive
D) product
E) tactical

Correct Answer:

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