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    Marketing Management Study Set 7
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    Exam 2: Developing Marketing Strategies and Plans
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    When ESPN Found New Products for Its Existing Markets by Expanding
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When ESPN Found New Products for Its Existing Markets by Expanding

Question 88

Question 88

True/False

When ESPN found new products for its existing markets by expanding into 10 cable channels, a Web site, and a magazine, it was using a product-development strategy.

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