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    Marketing Management Study Set 7
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    Exam 2: Developing Marketing Strategies and Plans
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    Good Mission Statements Are Essential to Being a Success in Business
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Good Mission Statements Are Essential to Being a Success in Business

Question 92

Question 92

Essay

Good mission statements are essential to being a success in business. Describe the three major characteristics that good mission statements should have.

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Major characteristics of mission stateme...

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