Which of the Following Sequences Accurately Represents the Hierarchy-Of-Effects Model

Multiple Choice

Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?

A) attention-interest-desire-action
B) awareness-interest-evaluation-trial-adoption
C) awareness-knowledge-liking-preference-conviction-purchase
D) exposure-reception-cognitive response-attitude-intention-behavior
E) knowledge-persuasion-decision-implementation-confirmation