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    Exam 19: Designing and Managing Integrated Marketing Communications
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    Volkswagen's Famed "Drivers Wanted" Advertising Campaign Aimed at Attracting Active
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Volkswagen's Famed "Drivers Wanted" Advertising Campaign Aimed at Attracting Active

Question 12

Question 12

True/False

Volkswagen's famed "Drivers Wanted" advertising campaign aimed at attracting active, youthful people uses a transformational appeal as its creative strategy.

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