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    Marketing Management Study Set 7
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    Exam 19: Designing and Managing Integrated Marketing Communications
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    Which of the Following Sources of a Spokesperson's Credibility Describes
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Which of the Following Sources of a Spokesperson's Credibility Describes

Question 41

Question 41

Multiple Choice

Which of the following sources of a spokesperson's credibility describes his or her attractiveness?


A) expertise
B) trustworthiness
C) likability
D) integrity
E) experience

Correct Answer:

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