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    Exam 19: Designing and Managing Integrated Marketing Communications
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    In a One-Sided Message, Presenting the Strongest Argument First Arouses
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In a One-Sided Message, Presenting the Strongest Argument First Arouses

Question 26

Question 26

True/False

In a one-sided message, presenting the strongest argument first arouses attention and interest, important in media where the audience often does not attend to the whole message.

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