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    Marketing Management Study Set 7
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    Exam 19: Designing and Managing Integrated Marketing Communications
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    The Percentage-Of-Sales Method Leads to a Budget Set by Market
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The Percentage-Of-Sales Method Leads to a Budget Set by Market

Question 23

Question 23

True/False

The percentage-of-sales method leads to a budget set by market opportunities rather than by the availability of funds.

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