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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
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    Members of a Marketing Channel Perform Three Types of Functions
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Members of a Marketing Channel Perform Three Types of Functions

Question 133

Question 133

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Members of a marketing channel perform three types of functions. Provide examples of these three functions in the context of a publishing company that publishes books and magazines.

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The storage and movement of books from t...

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