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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
  5. Question
    Which of the Following Channel Conflict Resolution Techniques Is Used
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Which of the Following Channel Conflict Resolution Techniques Is Used

Question 130

Question 130

Multiple Choice

Which of the following channel conflict resolution techniques is used only if everything else proves ineffective?


A) legal recourse
B) mediation
C) arbitration
D) co-optation
E) superordinate goals

Correct Answer:

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