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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
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    Selective Distribution Severely Limits the Number of Intermediaries and Is
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Selective Distribution Severely Limits the Number of Intermediaries and Is

Question 127

Question 127

True/False

Selective distribution severely limits the number of intermediaries and is appropriate when the producer wants to maintain control over the service level and outputs offered by the resellers.

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