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When Goodyear Began Selling Its Popular Tire Brands Through Sears

Question 92

Multiple Choice

When Goodyear began selling its popular tire brands through Sears, Walmart, and Discount Tire, independent dealers that sold the same tires at higher prices were angry. This is an example of a(n) ________ conflict.


A) horizontal
B) vertical
C) intermediate
D) multichannel
E) parallel

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