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    Marketing Management Study Set 7
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    Exam 16: Developing Pricing Strategies and Programs
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    A Marketer Who Has Unit Costs of $16 and Wants
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A Marketer Who Has Unit Costs of $16 and Wants

Question 9

Question 9

True/False

A marketer who has unit costs of $16 and wants to earn a 20 percent markup on sales would charge a markup price of $20.

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