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  3. Study Set
    Marketing Management Study Set 7
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    Exam 14: Designing and Managing Services
  5. Question
    Services High in ________ Qualities Have Characteristics That the Buyers
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Services High in ________ Qualities Have Characteristics That the Buyers

Question 13

Question 13

Multiple Choice

Services high in ________ qualities have characteristics that the buyers can evaluate before purchase.


A) search
B) experience
C) credence
D) privacy
E) storing

Correct Answer:

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