Multiple Choice
Susanna wanted to check out a new salon in her locality, so she decided to go for a hair styling session. She was very happy with the way her stylist connected and related with her concerns. She is judging the service based on its ________.
A) promotional marketing
B) functional quality
C) technical quality
D) search qualities
E) external marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The production of a service is never
Q3: Which one of the following is highest
Q4: The fact that services are typically produced
Q5: A service is essentially intangible.
Q6: There are five categories of service offerings
Q7: While goods meet personal needs, services meet
Q8: The manager of a computer service center
Q9: Customers who view a service as homogeneous
Q10: External marketing describes the training and motivation
Q11: Define customer failures and list four methods