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    Exam 12: Addressing Competition and Driving Growth
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    The Defensive Marketing Strategy Wherein a Stream of New Products
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The Defensive Marketing Strategy Wherein a Stream of New Products

Question 51

Question 51

Multiple Choice

The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense.


A) mobile
B) counteroffensive
C) preemptive
D) contraction
E) flank

Correct Answer:

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