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When Canon Grabbed a Large Chunk of Xerox's Market by Introducing

Question 50

Multiple Choice

When Canon grabbed a large chunk of Xerox's market by introducing desk copiers, it distanced itself from other challengers by ________.


A) attacking a regional firm
B) attacking a firm of its own size that was underfinanced
C) attacking the market leader
D) attacking a firm of its own size that was not doing the job well
E) acquiring guppies

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