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    Marketing Management Study Set 7
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    Exam 12: Addressing Competition and Driving Growth
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    A Firm That Is Willing to Maintain Its Market Share
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A Firm That Is Willing to Maintain Its Market Share

Question 1

Question 1

Multiple Choice

A firm that is willing to maintain its market share, and not attack the leader and other competitors in an aggressive bid for further market share, is known as a market ________.


A) challenger
B) leader
C) follower
D) nicher
E) entrant

Correct Answer:

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