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According to BrandAsset® Valuator Model, Esteem and Knowledge, the Two

Question 70

Multiple Choice

According to BrandAsset® Valuator model, esteem and knowledge, the two pillars of brand equity together create brand ________, a "report card" on past performance and a current indicator of current value.


A) stature
B) parity
C) strength
D) personality
E) architecture

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