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    Marketing Management Study Set 7
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    Exam 11: Creating Brand Equity
  5. Question
    Brand ________ Are Devices That Can Be Trademarked and Serve
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Brand ________ Are Devices That Can Be Trademarked and Serve

Question 67

Question 67

Multiple Choice

Brand ________ are devices that can be trademarked and serve to identify and differentiate the brand.


A) elements
B) value propositions
C) perceptions
D) images
E) extensions

Correct Answer:

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