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  3. Study Set
    Marketing Management Study Set 7
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    Exam 11: Creating Brand Equity
  5. Question
    Modifying a Brand to Suit Group-Level or Individual Needs Is
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Modifying a Brand to Suit Group-Level or Individual Needs Is

Question 8

Question 8

True/False

Modifying a brand to suit group-level or individual needs is called staking.

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