The Challenge for Marketers in Building a Strong Brand Is

Multiple Choice

The challenge for marketers in building a strong brand is ________.

A) ensuring that customers have the right type of experiences with their products and marketing programs to create the desired brand knowledge
B) pricing the product at a point that maximizes sales volume
C) minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D) minimizing the impact of customer brand equity
E) avoiding the usage of an established brand to introduce a new product in the market