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    Exam 10: Crafting the Brand Positioning
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    Points-Of-________ Are Product Associations That Are Not Necessarily Unique to the Brand
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Points-Of-________ Are Product Associations That Are Not Necessarily Unique to the Brand

Question 5

Question 5

Multiple Choice

Points-of-________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands.


A) parity
B) difference
C) inflection
D) presence
E) divergence

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