Multiple Choice
Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?
A) channel differentiation
B) services differentiation
C) employee differentiation
D) image differentiation
E) product differentiation
Correct Answer:
Verified
Correct Answer:
Verified
Q23: Which of the following is an example
Q24: Which of the following is NOT one
Q25: A company is more likely to be
Q26: A good illustration of negatively correlated attributes
Q27: Positioning requires that marketers define and communicate
Q29: Marketers typically focus on brand _ in
Q30: Straddle positioning refers to a brand using
Q31: Which of the following types of differentiation
Q32: In which of the following examples is
Q33: The industry concept of competition reveals a