Which of the Following Is NOT One of the Specific

Multiple Choice

Which of the following is NOT one of the specific branding guidelines for small businesses?

A) Creatively conduct low-cost marketing research.
B) Leverage as many secondary associations as possible.
C) Focus on building one or two strong brands based on one or two key associations.
D) Create buzz and a loyal brand community.
E) Use a trial-and-error approach.