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    Marketing Management Study Set 7
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    Exam 10: Crafting the Brand Positioning
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    A Good Positioning Should Contain Points-Of-Difference and Points-Of-Parity That Have
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A Good Positioning Should Contain Points-Of-Difference and Points-Of-Parity That Have

Question 130

Question 130

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A good positioning should contain points-of-difference and points-of-parity that have rational but not emotional components.

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