True/False
A good positioning should contain points-of-difference and points-of-parity that have rational but not emotional components.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q125: Companies can achieve competitive advantage through the
Q126: Brand mantras must communicate both what a
Q127: How does a company differentiate its market
Q128: Points-of-parity are important while designing brand mantras
Q129: As a company seeks to establish a
Q131: _ is a company's ability to perform
Q132: Small businesses must focus on building one
Q133: Explain three variables a firm should consider
Q134: When Coca-Cola determines the bottled-water competitors for
Q135: _ are visual representations of consumer perceptions