Multiple Choice
Tums claims to have the most acid-reducing components of any antacid. In what way is the brand's category membership being conveyed?
A) comparing to exemplars
B) relying on the product descriptor
C) announcing category benefits
D) focusing on reliability
E) persuasion based on believability
Correct Answer:
Verified
Correct Answer:
Verified
Q14: BMW's "The ultimate driving machine," American Express'
Q15: The typical approach to positioning is to
Q16: Which of the following statements about brand
Q17: While creating a loyal brand community is
Q18: The result of positioning is the successful
Q20: As a marketing manager, which of the
Q21: A supplier creates better information systems, and
Q22: Narrative branding is based on deep metaphors
Q23: Which of the following is an example
Q24: Which of the following is NOT one