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    Exam 1: Defining Marketing for the New Realities
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    In Walt Disney's Magic Kingdom, Customers Can Visit a Fairy
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In Walt Disney's Magic Kingdom, Customers Can Visit a Fairy

Question 137

Question 137

Multiple Choice

In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.


A) experience
B) service
C) event
D) organization
E) good

Correct Answer:

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