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    Exam 1: Defining Marketing for the New Realities
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    Digital Technology Is Fueling Massive Reintermediation, Like When Apple, Sony
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Digital Technology Is Fueling Massive Reintermediation, Like When Apple, Sony

Question 132

Question 132

True/False

Digital technology is fueling massive reintermediation, like when Apple, Sony, and Samsung released a stream of entertainment devices from smart phones to LED TVs and tablets.

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