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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
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    During Market Segmentation Analysis, the Marketer Identifies Which Segments Present
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During Market Segmentation Analysis, the Marketer Identifies Which Segments Present

Question 128

Question 128

Multiple Choice

During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________ markets.


A) target
B) capital
C) tertiary
D) demographic
E) developing

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