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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
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    The Three Central Trends in Marketing 3
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The Three Central Trends in Marketing 3

Question 56

Question 56

Multiple Choice

The three central trends in Marketing 3.0 are collaborative marketing, globalization, and ________.


A) cultural relevance
B) horizontal marketing
C) consumer well-being
D) the rise of a creative society
E) sustained technological development

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