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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
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    Sheth and Sisodia Say ________ Is Ripest for Improvement Because
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Sheth and Sisodia Say ________ Is Ripest for Improvement Because

Question 55

Question 55

Multiple Choice

Sheth and Sisodia say ________ is ripest for improvement because most companies are either ineffectual or inefficient at developing it.


A) acceptability
B) affordability
C) affability
D) accessibility
E) awareness

Correct Answer:

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