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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
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    The Proliferation of Targeted Media and Communication Channels Has Allowed
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The Proliferation of Targeted Media and Communication Channels Has Allowed

Question 15

Question 15

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The proliferation of targeted media and communication channels has allowed marketers to become much more aware of their target consumers' preferences and to customize both products and messages for individual consumers.

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