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With Respect to the "Six Brand Building Blocks," ________ Describes

Question 78

Multiple Choice

With respect to the "six brand building blocks," ________ describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs.


A) brand imagery
B) brand judgment
C) brand resonance
D) brand salience
E) brand performance

Correct Answer:

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