Robert Is the Owner of an Car Manufacturing Company

Multiple Choice

Robert is the owner of an car manufacturing company.He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration.He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds.He also adds in that the price of the car must be affordable enough for anybody making a good salary.In accordance with the given scenario,Robert is trying to segment the market on the basis of ________.

A) occupation
B) family size
C) benefits
D) nationality
E) user status